How does Mindmarker work?

Mindmarker reinforces training to drive lasting impact and generate long-term results.

Companies look to solve a business problem through training, but find it difficult to prove learners are applying or implementing what they learned in training. While you invest a lot of time, money, and resources into your training programs, the impact is often very low. How do you move learners beyond basic knowledge retention and into actively applying their new knowledge and skills back on the job?


The Mindmarker concept starts with defining training reinforcement objectives that not only address and close the 5 common training gaps, but also build onto training goals and achieve the 3 phases of behavior change. Once your organization has determined measurable reinforcement objectives, the next step is designing your Mindmarker messages, creating your timeline, and building your training reinforcement program.

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Execute the reinforcement program by inviting your learners. Mindmarker’s advanced system will automatically send a series of well balanced push and pull communication moments strategically designed, scheduled, and measured. By connecting critical elements like optimized media, length, and delivery, Mindmarker training reinforcement helps learners remember and apply the new knowledge and skills acquired in your training.

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By using a variety of content, media, quiz questions, and survey questions, Mindmarker’s analytical tool gathers the critical data needed to measure increasing knowledge levels and monitor behavior change over time. Mindmarker’s analytical tool makes it easy to quickly generate Actionable Intelligence, assess program effectiveness, monitor participant progress, review results, measure training impact, and prove the value of training investments.

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Mindmarker helps your organization maximize training impact.

Mindmarker addresses a common problem: learners return from a training or eLearning course and quickly forget the information they just learned only to revert back to old habits. For training to have the most impact, it has to be reinforced. As the global leader in training reinforcement and training sustainment, Mindmarker helps clients and partners use their original training content to create an effective reinforcement program that is delivered through an innovative cloud-based platform.

Bridge the Gap

How do you bridge the gap between training and solving the problem? For training to have the most impact, it must be reinforced.

7 Principles of Reinforcement »

Determine Desired Impact

What do you want learners to DO after training? What is the desired business impact? Determine measurable objectives.

10-Steps to Determine Objectives »

Reinforce Training

An adaptive reinforcement program will bridge the gap between training and business impact by driving lasting behavior change.

Science Behind Mindmarker »

Stages of Behavior Change »

Mindmarker’s unique methodology incorporates both science and technology to close the 5 common reinforcement gaps and achieve the 3 stages of behavior change.

Close Reinforcement Gaps »

Strategic Design »

By connecting critical elements like content, media, timing, length, and delivery to create, design, and implement an effective training reinforcement program.

Effective Reinforcement »

Personalized Journey »

Mindmarker’s unique algorithm provides an adaptive learning program that caters to each learner’s unique needs and guides the learner down a personalized learning path.

Adaptive Learning »


Learning Module »

Mindmarker programs consists of a set of learning modules, each with specific objectives that are based on the desired behavior change and impact on the organization.

Reinforcement Objectives »

Knowledge Retention »

By focusing on one specific reinforcement objective for several weeks at a time, the learning module promotes knowledge retention and achieves the desired behavior change.

Knowledge Retention »

Advanced Technology »

Recognized as the 2016 Gartner Cool Vendor, Mindmarker’s advanced technology combines on-demand microlearning, assessment, and reinforcement.

Microlearning »

 With Mindmarker, behavior change is 4x greater.

Click on the icons below to view some of our success stories.

Leadership Development »

With Mindmarker, leadership effectiveness increased by 41%. Many organizations believe that the impact of their leadership training cannot really be measured, but this isn’t necessarily true. Leadership training must be measured to evaluate the return on training investments.

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Sales Enablement »

With Mindmarker, sales volume increased by 121%. Sales training should focus on the end result. What is the desired outcome from the sales training? Is the goal to improve product knowledge, close more deals, or improve sales tactics? How will your learners benefit from your sales training?

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New Hire Onboarding »

With Mindmarker, time spent training new hires decreased by 63%. Organizations conduct training on a variety of topics, but new hire training is arguably one of the most critical programs because this training serves as the introduction to the company culture and best practices.

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