The Client
This client is the largest nonprofit fitness certification, education and training organization with over 53,000 certified professionals. They are an established resource for both fitness professionals and consumers, impacting the fitness industry with comprehensive, unbiased scientific research.
The Project Outline
Because of the diverse group of participants, the main challenge was addressing the variety of learning methods: some had followed an individual program (personal training or just studied a book) (15%), some were taught in a classroom (55%), and others used an online training program (30%).
The task was to create a training reinforcement program for their Essentials of Exercise Science course to help the participants remember the material and pass their global certification exam.
The Results of the Program
The focus of this program was on the knowledge obtained during a classroom or digital course, including: Human Anatomy, Exercise Physiology, Nutrition, Physiology of Training, Fundamentals of Applied and Kinesiology.
In total, 100 quiz questions were spread out over 3 months. All the questions had a clear introduction, a detailed question, and an explanation of the correct answer. By using this methodology, participants gathered insights on their current level of understanding and what to study further for the certification exam. Because the participants could see correct answers and were given an overall score, motivation and engagement remained high.
85%
of learners said they found Mindmarker to be very effective.
88%
of learners said Mindmarker helped them to pass their certification exam.
95%
of learners said they would definitely use Mindmaker again.
With Mindmarker, behavior change results are 4x greater.
Without training reinforcement, only 21% of learners apply their newfound knowledge, but when training is reinforced with Mindmarker, more than 83% of learners exhibit long-term changes. Mindmarker helps learners change their behaviors and apply what they learned back on the job. See reported findings below:
Leadership effectiveness
increased by
41%
Time spent training
new hires decreased by
63%
Sales volume
increased by
121%
Customer satisfaction
increased by
83%
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