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Higher Education MBA Program

Mindmarker Client Success Story

The Client

The University of Georgia (UGA), is one of America’s oldest and most distinctive institutions of higher learning, offering rigorous programs that span from undergraduate liberal arts to doctoral-level degrees. With more than 36,000 students enrolled in 17 schools and colleges, UGA is consistently ranked among the nation’s leading institutions.

The Project Outline

Mindmarker recently worked with UGA, one of the nation’s most distinctive learning institutions, to reinforce the knowledge and skills taught to during an 8-week Executive MBA program. Rather than waiting until after the program was complete, the reinforcement program coincided with the materials taught each week.

Mindmarker

Following the Mindmarker methodology, a cloud-based reinforcement program was designed for 25 executives throughout the course of the 8-week MBA Executive program. The goal of the reinforcement program was to help the students remember and apply the material they learned each week. The main challenge was to make sure the program focused on key objectives that incorporated the right balance of reinforcement and repetition without overloading the students.

Program Timeline »

By reinforcing the curriculum materials throughout the 8-week program, UGA was able to enhance their MBA program by providing a better learning experience for the students while achieving greater results.

Mobile Reinforcement »

With push notifications sent to their smartphones, the students were easily able to participate in the Mindmarker reinforcement program anywhere.

Advanced Analytics »

In-class assestments were also delivered on Mindmarker’s mobile app, the results counted towards the Student’s total credits and the professor could instantly view the results.

Classroom

“The Mindmarker system gave a whole new dimension to teaching a class. It kept the students on track during the week and gave me an excellent tool to do in-class testing on their smartphones with live results.”  – Professor Antonia Saravia

95%

of learners stated they were very impressed with Mindmarker’s ability to keep them on track.

96%

of learners stated having the ability to take the exams on their phone was a great experience.

97%

 of learners stated they would recommend the MBA program to their peers.

With Mindmarker, behavior change results are 4x greater.

Without training reinforcement, only 21% of learners apply their newfound knowledge, but when training is reinforced with Mindmarker, more than 83% of learners exhibit long-term changes. Mindmarker helps learners change their behaviors and apply what they learned back on the job. See reported findings below:

Leadership effectiveness
increased by

41%

Time spent training
new hires decreased by

63%

Sales volume
increased by

121%

Customer satisfaction increased by

83%

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