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Mindmarker Pharmaceutical

Pharmaceutical Sales

Mindmarker Client Success Story

The Client

The client is a $15 billion pharmaceutical company with an established presence in hundreds of global markets.

As a fast-growing pharmaceutical company, the client is often releasing new products to the market.

Pharmaceutical representatives must be able to present the new products to physicians and healthcare providers, which is why product knowledge is very important in the company’s sales process.

The Project Outline

With the release of every new product, the company requires their sales representatives to complete extensive monthly training sessions for new products, and product updates.

Representatives must be field ready, which means being able to effectively use all their product knowledge.Because managers are responsible for the support, development and training of their sales team, the company came to Mindmarker requesting help with increasing knowledge retention.

Mindmarker

Mindmarker reviewed the pharmaceutical company’s training materials to identify priorities, address specific challenges, define learning objectives, establish measurable goals, and design an effective training reinforcement program timeline. Mindmarker added specific survey questions to help the organization gain more insight into the learning objectives, determine the gaps in knowledge retention and improve training.

91%

 of 43,617 Mindmarkers were completed during the program.

97%

of the surveyed learners found the Mindmarker tool helpful.

The Results of the 6-Week Program

The Mindmarker analytical tool provided advanced reporting and valuable feedback that was used to help their sales representatives improve sales conversations. In addition, the results from survey questions gave the organization new insight into their sales process and provided valuable feedback used to help managers create individual sales development plans.

Reinforce Training »

Mindmarker worked with the client to create a program that focused on reinforcing three areas of the product training. The pharmaceutical company enrolled 1,435 of their representatives into a Mindmarker 6-week program.

Create Long-Term Impact »

Each reinforcement message was strategically crafted to help guide the sales representatives through a story, motivate learning, strengthen their product knowledge, improve their sales tactics, and increase revenue.

Generate Actionable Intelligence »

After all sales teams completed their Mindmarker training reinforcement program, their managers were able to utilize the program results to improve training impact by establishing a more efficient follow up process post-training.

Mindmarker focuses on evaluation, application, and mastery.

With Mindmarker, behavior change results are 4x greater.

Without training reinforcement, only 21% of learners apply their new knowledge and skills, but when training is reinforced with Mindmarker, more than 83% of learners achieved long-term behavior change. Mindmarker helps learners change their behaviors and apply what they learned in training back on the job. See reported findings below:

Leadership effectiveness
increased by

41%

Time spent training
new hires decreased by

63%

Sales volume
increased by

121%

Customer satisfaction ratings
increased by

83%

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