The Client
As a top ranked business school, this client is known worldwide for their innovative education methodology and research. The Financial Times, the world’s leading provider of business school rankings, consistently ranks this client at the top of the list.
The university’s Essentials of Leadership course is designed to help students develop fundamental management skills and build on critical leadership principles.
This course seeks to lay the foundation for a diverse network of role models and support students as they cultivate their own personal leadership style.
The Project Outline
Establishing leadership qualities requires the individual to develop certain principles over an extended period of time. In fact, the first 2 years of a person’s career is critical to the development of their leadership skills.
Therefore, the principles learned during the Essentials of Leadership course must be continuously fostered and developed after graduation in order to have the greatest impact.
To foster leaders and grow social capital, this client knew that they needed to support recent graduates during the first two years of their careers. In addition, the client wanted to prove with concrete data that their graduates were not only well educated, but also possessed unique leadership abilities.
This client knew that to establish strong leaders, they needed to reinforce the leadership principles taught during the Essentials Leadership course. The client came to Mindmarker requesting an extensive 2-year training reinforcement program that focused on 3 objectives: growing their leadership skills, fostering their personal development, and solidifying their individual leadership style.
The Results of the 2-Year Program
After completing the 2-year program, the learners received an official certificate to recognize their established leadership style. This distinction told the market that they not only understood leadership principles, but knew how to apply their skills on the job.
85%
of graduates proved that they developed their own leadership style.
93%
of graduates built very valuable network relationships.
90%
of graduates applied the skills from their Essentials of Leadership course.
With Mindmarker, behavior change results are 4x greater.
Without training reinforcement, only 21% of learners apply their newfound knowledge, but when training is reinforced with Mindmarker, more than 83% of learners exhibit long-term changes. Mindmarker helps learners change their behaviors and apply what they learned back on the job. See reported findings below:
Leadership effectiveness
increased by
41%
Time spent training
new hires decreased by
63%
Sales volume
increased by
121%
Customer satisfaction
increased by
83%
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