The history behind Mindmarker.

After representing the Netherlands in the 1992 Summer Olympic Games, Anthonie Wurth, Mindmarker founder, entered the learning industry and soon noticed key differences between his Olympic training and corporate training. Anthonie utilized his Olympic background and experience principles to establish the key training concepts behind Mindmarker training reinforcement. Read Full Story »

The global leader in training reinforcement.

With clients and partners in the United States, Europe, Middle East, and Asia, we are able to serve you anywhere, anytime, and on any device. Mindmarker is used in over 100 countries and available in 20+ languages.

Mindmarker was named a 2016 Gartner Cool Vendor. Gartner identifies “Cool Vendors” by evaluating vendors that are innovating and pioneering new technology, products or services.  Learn about Mindmarker »

Online Learning

With Mindmarker, behavior change results are 4x greater.

Drive lasting impact with Mindmarker training reinforcement.

Real-Time Results »

Gather the critical data needed to measure training effectiveness, analyze increasing knowledge levels, and track behavior change over time.

Track Progress »

Cloud-based Platform »

Our reinforcement tool not only reflects the highest security standards available, but also includes 20+ languages, localization, and single sign-on.

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User-Friendly App »

With mobile, iPad, and desktop apps that are customized to your brand, our tool is built to provide learners with the best user experience.

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Click on the buttons below to view some of our success stories.

  • Management Consulting

    Management Consulting »

    The client is one of the leading professional services firms in audit, tax, consulting and financial advisory services for companies and organization across all types of industries. With over 200,000 professionals delivering services in more than 150 countries, the client is known for being very selective with their choices in human resource programs.
    Read Success Story »

  • Pharmaceutical Sales

    Pharmaceutical Industry Product Sales Training »

    Pharmaceutical sales representatives must be able to present their newest products to physicians and healthcare providers. Mindmarker worked with this top pharmaceutical company to reinforce product training.
    Read Success Story »

  • Higher Education

    UGA MBA Program »

    The client, The University of Georgia (UGA), is one of America’s oldest and most distinctive institutions of higher learning, offering rigorous programs that span the undergraduate liberal arts to doctoral-level degrees. With more than 36,000 students enrolled in 17 schools and colleges, UGA is consistently ranked among the nation’s leading institutions.
    Read Success Story »

  • Business Management

    Business Management Program Leadership & Development Course »

    In order to foster great leaders and grow social capital, the client knew they needed to find a way to support graduates with their growing leadership skills during the first two years of their career.
    Read Success Story »

  • Health & Wellness

    Health & Wellness Industry Certification Training »

    The customer, a fitness certification, education and training organization, came to Mindmarker requesting we design a reinforcement program to help learners prepare for their global certification exam.
    Read Success Story »

  • Hospitality

    Hospitality Industry Revenue Management Training »

    The largest hospitality company in the world came to Mindmarker and expressed the desire to reinforce knowledge and skills that their employees obtained during their revenue management training.
    Read Success Story »

  • Deloitte
  • Right Management Group
  • Marriott
  • Hilton Worldwide
  • Fierce
  • Franklin Covey


of Mindmarker users said they would definitely use Mindmarker again.


of Mindmarker users said they found Mindmarker very helpful.


of learners achieved long-term behavior change with Mindmarker.

Office Room


Increase in Leadership Development


Increase in Sales Volume


Decrease in time spent training new hires

Increase retention, drive behavior change, and maximize training impact.

Mindmarker addresses a common problem: learners return from a training or eLearning course and quickly forget the information they just learned only to revert back to old habits. For training to have the most impact, it has to be reinforced.

Leadership Development »

With Mindmarker, leadership effectiveness increased by 41%. Many organizations believe that the impact of their leadership training cannot really be measured, but this isn’t necessarily true. Leadership training must be measured to evaluate the return on training investments.

Read Blog Posts »

Sales Enablement »

With Mindmarker, sales volume increased by 121%. Sales training should focus on the end result. What is the desired outcome from the sales training? Is the goal to improve product knowledge, close more deals, or improve sales tactics? How will your learners benefit from your sales training?

Read Blog Posts »

New Hire Onboarding »

With Mindmarker, time spent training new hires decreased by 63%. Organizations conduct training on a variety of topics, but new hire training is arguably one of the most critical programs because this training serves as the introduction to the company culture and best practices.

Read Blog Posts »

  • "It is so nice to be able to show how training is sticking and behavior is changing months after a training event, That is something I've never been able to do before with traditional training where it was one and done, and you hope that your learners remember something. No, you will not find a better partner when it comes to reinforcement, reporting, ROI, and behavior change than Mindmarker. I am so sure of this that I am willing to stake my reputation on it."

    - Treion Muller, Vice President Digital Solutions, TwentyEighty
  • "Over the past few years I have worked with the Mindmarker team on several projects, across a handful of companies, and can honestly say that they are not only the best reinforcement app on the market but also the best group of people to work with. I am very impressed with how easy the app is to work with and to author in. I also find immense value in their reporting systems."

    - Treion Muller, Vice President Digital Solutions, TwentyEighty
  • "Mindmarker has allowed us to take advantage of the mobile space and enhance our ability to enable managers to develop their unique leadership capabilities… Mindmarker was a fast and exciting way to get our material mobile…. Our mission is to transform how companies develop leaders. Mindmarker allowed us to innovate our follow-through process and extend our engagement with our clients."

  • "Mindmarker’s input during the design phase was invaluable and their process was dead easy to implement with our clients; the periodic reminders, prompts, and questions have been useful elements of their training implementations."

  • "Mindmarker's analytical tool interface is graphically and visually appealing and so easy to use—very intuitive and easy to navigate.  I can easily see participant status at a glance and can drill down to view individual responses.  The Manager's Dashboard provides a real-time view of what participants are or aren’t doing."

  • "Mindmarker has provided an effective way to reinforce the learning from our sessions while at the same time providing a much needed way of measuring the effectiveness of what we teach. Mindmarker filled a much needed gap in the work we do with our clients."

  • "We all know that one of the biggest issues with training is retention and transfer to the job. Mindmarker provides one of the most effective, flexible, and cost effective solutions I have seen and represents a model for what the industry needs to create ROI on precious training dollars and time investments."

Manager Meeting

Expand your opportunities when you partner with Mindmarker.

Looking for valuable training reinforcement best practices, tips, tools, and guides?

The Science Behind Mindmarker Reinforcement

Learn more about the science, research, theories, and studies behind Mindmarker’s proven reinforcement methodology.

Download eBook »

Mindmarker Total Concept Part 1: The 7 Principles

Learn about the history, methodology, and the 7 principles behind Mindmarker training reinforcement.

Download eBook »

Moving Learners Beyond The Forgetting Curve

Download this eBook to learn how to move your learners from forgetting to applying what they are learning in training.

Download eBook »

Comprehensive Reinforcement
Program Design Checklist

Program design is critical to the success of your training reinforcement program.

Download Checklist »

The Beginner’s Guide to
Training Reinforcement

Learn how to get your organization started with training reinforcement.

Download Guide »

10-Step Guide to Determine
Your Reinforcement Objectives

Learn how to build onto training goals and determine reinforcement objectives.

Download eBook »


Start 30-Day Trial »

Create a reinforcement program, invite test participants, and pull detailed reports. Start your 30-day trial today.

Free Trial »

Speak with an Expert »

Speak with an expert about our proven methodology and receive a quick demo of our advanced reinforcement platform.

Request a Demo »

Experience Our App »

Experience our app to discover how our user-friendly mobile application reinforces your training to create lasting impact.

Download Mindmarker »