Reinforcement History

Our Story: From Olympics to Training Reinforcement »

Our history

After representing the Netherlands in the 1992 Summer Olympic Games, Anthonie Wurth, Mindmarker founder, entered into the learning industry and quickly noticed wide gaps between his Olympic and corporate training. To bridge those gaps, Anthonie utilized his Olympic background and corporate training experience to establish the key principles behind Mindmarker. Read Full Story »

The global leader in training retention

With clients and partners in the United States, Europe, Middle East, and Asia, we are able to serve you anytime, anywhere, and on any device. Mindmarker is used in over 100 countries and is available in 40+ languages.

Mindmarker was named a 2016 Gartner Cool Vendor. Gartner identifies “Cool Vendors” as those who are innovating and pioneering new technology, products or services.  Learn about Mindmarker »

Online Learning

Mindmarker generates 4x greater behavior change results

Drive retention and training adoption

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  • Deloitte
  • Right Management Group
  • Marriott
  • Hilton Worldwide
  • Fierce
  • Franklin Covey


of Mindmarker users said they would definitely use Mindmarker again.


of Mindmarker users said they found Mindmarker very helpful.


of Mindmarker users achieved long-term behavior changes.

Office Room


Increase in Leadership Development


Increase in Sales Volume


Decrease in time spent training new hires

Increase retention, drive behavior change, and maximize training impact

Mindmarker addresses a common problem: learners return from a training or eLearning course and forget the information within days, causing them to revert back to old habits. For training to have the greatest impact, it must be reinforced.

Leadership Development »

Many organizations believe that the impact of their leadership training cannot be measured. However, with Mindmarker’s analytical tool, we can determine that leadership effectiveness increases by 41% after reinforcement.

Read Blog Posts »

Sales Enablement »

With Mindmarker, sales volume increased by 121%. Sales training should focus on the end result. Is the goal to improve product knowledge, close more deals, or improve sales tactics? How will your learners benefit from your sales training?

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New Hire Onboarding »

With Mindmarker, the time spent training new hires decreased by 63%. Organizations conduct training on a variety of topics, but new hire training is one of the most critical programs since it serves as an introduction to the company culture and best practices.

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  • "It is so nice to be able to show how training is sticking and behavior is changing months after a training event, That is something I've never been able to do before with traditional training where it was one and done, and you hope that your learners remember something. No, you will not find a better partner when it comes to reinforcement, reporting, ROI, and behavior change than Mindmarker. I am so sure of this that I am willing to stake my reputation on it."

    - Treion Muller, Vice President Digital Solutions, TwentyEighty
  • "Over the past few years I have worked with the Mindmarker team on several projects, across a handful of companies, and can honestly say that they are not only the best reinforcement app on the market but also the best group of people to work with. I am very impressed with how easy the app is to work with and to author in. I also find immense value in their reporting systems."

    - Treion Muller, Vice President Digital Solutions, TwentyEighty
  • "Mindmarker has allowed us to take advantage of the mobile space and enhance our ability to enable managers to develop their unique leadership capabilities… Mindmarker was a fast and exciting way to get our material mobile…. Our mission is to transform how companies develop leaders. Mindmarker allowed us to innovate our follow-through process and extend our engagement with our clients."

  • "Mindmarker’s input during the design phase was invaluable and their process was dead easy to implement with our clients; the periodic reminders, prompts, and questions have been useful elements of their training implementations."

  • "Mindmarker's analytical tool interface is graphically and visually appealing and so easy to use—very intuitive and easy to navigate.  I can easily see participant status at a glance and can drill down to view individual responses.  The Manager's Dashboard provides a real-time view of what participants are or aren’t doing."

  • "Mindmarker has provided an effective way to reinforce the learning from our sessions while at the same time providing a much needed way of measuring the effectiveness of what we teach. Mindmarker filled a much needed gap in the work we do with our clients."

  • "We all know that one of the biggest issues with training is retention and transfer to the job. Mindmarker provides one of the most effective, flexible, and cost effective solutions I have seen and represents a model for what the industry needs to create ROI on precious training dollars and time investments."

Manager Meeting

Expand your opportunities when you partner with Mindmarker

Looking for valuable training reinforcement best practices, tips, tools, and guides?

The Science Behind Mindmarker Reinforcement

Learn more about the science, research, theories, and studies behind Mindmarker’s proven reinforcement methodology.

Download eBook »

Mindmarker Total Concept Part 1: The 7 Principles

Learn about the history, methodology, and the 7 principles behind Mindmarker training reinforcement.

Download eBook »

Moving Learners Beyond The Forgetting Curve

Download this eBook to learn how to move your learners from forgetting to applying what they are learning in training.

Download eBook »

Comprehensive Reinforcement
Program Design Checklist

Program design is critical to the success of your training reinforcement program.

Download Checklist »

The Beginner’s Guide to
Training Reinforcement

Learn how to get your organization started with training reinforcement.

Download Guide »

10-Step Guide to Determine
Your Reinforcement Objectives

Learn how to build upon training goals and determine reinforcement objectives.

Download eBook »


Speak with an Expert »

Speak with an expert about our proven methodology and receive a quick demo of our advanced reinforcement platform.

Request a Demo »

Experience Our App »

Experience our app to discover how our user-friendly mobile application reinforces and extends your training to create lasting employee adoption.

Download Mindmarker »