The history behind Mindmarker.

After representing the Netherlands in the 1992 Summer Olympic Games, Anthonie Wurth, Mindmarker founder, entered the learning industry and soon noticed key differences between his Olympic training and corporate training. Anthonie utilized his Olympic background and experience principles to establish the key training concepts behind Mindmarker training reinforcement. Read Full Story »

The global leader in training reinforcement.

With clients and partners in the United States, Europe, Middle East, and Asia, we are able to serve you anywhere, anytime, and on any device. Mindmarker is used in over 100 countries and available in 20+ languages.

Mindmarker was named a 2016 Gartner Cool Vendor. Gartner identifies “Cool Vendors” by evaluating vendors that are innovating and pioneering new technology, products or services.  Learn about Mindmarker »

Mindmarker Map

Drive lasting impact with Mindmarker training reinforcement.

Real-Time Results »

Mindmarker gathers the critical data needed to measure training effectiveness, analyze increasing knowledge levels, and track behavior change over time.

Track Progress »

Cloud-based Platform »

Our reinforcement tool not only reflects the highest security standards available, but also includes 20+ languages, localization, and single sign-on.

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User-Friendly App »

With mobile, iPad, and desktop apps that are customized to your brand, our reinforcement tool is built to provide learners with the best user experience.

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Online Learning

With Mindmarker, behavior change results are 4x greater.

Click on the icons below to view some of our success stories.


of Mindmarker users said they would definitely use Mindmarker again.


of Mindmarker users said they found Mindmarker very helpful.


of learners achieved long-term behavior change with Mindmarker.

Manager Meeting

Expand your opportunities when you partner with Mindmarker.

  • "Mindmarker has allowed us to take advantage of the mobile space and enhance our ability to enable managers to develop their unique leadership capabilities… Mindmarker was a fast and exciting way to get our material mobile…. Our mission is to transform how companies develop leaders. Mindmarker allowed us to innovate our follow-through process and extend our engagement with our clients."

  • "Mindmarker’s input during the design phase was invaluable and their process was dead easy to implement with our clients; the periodic reminders, prompts, and questions have been useful elements of their training implementations."

  • "Mindmarker's analytical tool interface is graphically and visually appealing and so easy to use—very intuitive and easy to navigate.  I can easily see participant status at a glance and can drill down to view individual responses.  The Manager's Dashboard provides a real-time view of what participants are or aren’t doing."

  • "Mindmarker has provided an effective way to reinforce the learning from our sessions while at the same time providing a much needed way of measuring the effectiveness of what we teach. Mindmarker filled a much needed gap in the work we do with our clients."

  • "We all know that one of the biggest issues with training is retention and transfer to the job. Mindmarker provides one of the most effective, flexible, and cost effective solutions I have seen and represents a model for what the industry needs to create ROI on precious training dollars and time investments."

Looking for valuable training reinforcement best practices, tips, tools, and guides?

The Science Behind Mindmarker Reinforcement

Learn more about the science, research, theories, and studies behind Mindmarker’s proven reinforcement methodology.

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Mindmarker Total Concept Part 1: The 7 Principles

Learn about the history, methodology, and the 7 principles behind Mindmarker training reinforcement.

Download eBook »

Moving Learners Beyond The Forgetting Curve

Download this eBook to learn how to move your learners from forgetting to applying what they are learning in training.

Download eBook »

Comprehensive Reinforcement
Program Design Checklist

Program design is critical to the success of your training reinforcement program.

Download Checklist »

The Beginner’s Guide to
Training Reinforcement

Learn how to get your organization started with training reinforcement.

Download Guide »

10-Step Guide to Determine
Your Reinforcement Objectives

Learn how to build onto training goals and determine reinforcement objectives.

Download eBook »


Leadership effectiveness
increased by


Sales volume
increased by


Time spent training new hires
decreased by


Increase retention, drive behavior change, and maximize training impact.

Mindmarker addresses a common problem: learners return from a training or eLearning course and quickly forget the information they just learned only to revert back to old habits. For training to have the most impact, it has to be reinforced.

Leadership Development »

With Mindmarker, leadership effectiveness increased by 41%. Many organizations believe that the impact of their leadership training cannot really be measured, but this isn’t necessarily true. Leadership training must be measured to evaluate the return on training investments.

Read Blog Posts »

Sales Enablement »

With Mindmarker, sales volume increased by 121%. Sales training should focus on the end result. What is the desired outcome from the sales training? Is the goal to improve product knowledge, close more deals, or improve sales tactics? How will your learners benefit from your sales training?

Read Blog Posts »

New Hire Onboarding »

With Mindmarker, time spent training new hires decreased by 63%. Organizations conduct training on a variety of topics, but new hire training is arguably one of the most critical programs because this training serves as the introduction to the company culture and best practices.

Read Blog Posts »

  • Deloitte
  • Right Management Group
  • Marriott
  • Hilton Worldwide
  • Fierce
  • Franklin Covey

Start 30-Day Trial »

Create a reinforcement program, invite test participants, and pull detailed reports. Start your 30-day trial today.

Free Trial »

Speak with an Expert »

Speak with an expert about our proven methodology and receive a quick demo of our advanced reinforcement platform.

Request a Demo »

Experience Our App »

Experience our app to discover how our user-friendly mobile application reinforces your training to create lasting impact.

Download Mindmarker »